Most Recent Hight Impact Works - Campaigns & PR Efforts

Led end-to-end PR and influencer marketing for the Iberica market launch of Swarovski's Valentine's Day campaign "Charming Love", a bold, playful collection celebrating love through a contemporary lens. Managed a total campaign budget including influencer marketing investment that delivered in a powerful ROI through a combined paid and organic strategy. I also managed talent selection and marketing  influencer strategy, creative briefing, and PR outreach to ensure cohesive brand storytelling across all touchpoints. Secured media coverage including editorial placement in: ABC, Modaes

Led PR management, influencer marketing strategy, and media campaign coordination for the Iberica market launch of the Swarovski x Ariana Grande capsule collection.  

Overseeing end-to-end campaign execution: from press outreach and media planning budget to influencer strategy and campaign coordination, ensuring cohesive brand storytelling across all touchpoints. Secured media coverage including editorial placement in: NEO2, La Razón

Coordinated the Swarovski brand partnership for Michael Costello's "Into the Light"  collection presentation in Madrid in collaboration with the brand agency, Via Comunicación — sourcing and placing Swarovski pieces across the looks to amplify the collection's signature luminosity. The event brought together fashion and society figures at Only You Hotel Boutique Madrid (listachic), with Swarovski crystals playing a central role in the collection's narrative of renewal and light.